Learn how to improve your online marketing and social media strategy.
The seminars will delve into the 'online' world, including social media, and teach you techniques that will assist you in developing a profitable digital marketing strategy.
Each of the seminars will take an in-depth look at related strategies and theories, then analyse real-world cases to give you techniques that can be applied to your own business.
A practical half day workshop is available for those who would like the reassurance of having an expert steer them into the world of social media.
Seminar Details
Introduction to Digital Marketing and Social Media
Tuesday 29 May, 5:30pm - 7:30pm, International College of Advanced Education
Members: $20 Non-members: $50
Ideally suited for business owners/managers, this introductory session will give you an insight into online marketing and social media, mitigating common risks and how online marketing can generate a positive return on investment.
Seminar 1: Building Value with Social Media
Monday 4 June, 5:30pm - 7:30pm, Holiday Inn Darwin
Members: $130 Non-members: $150
This seminar will help you reach and further engage with customers using social media such as Facebook, Twitter and Blogs.
We will look closely at measuring return on investment,　allocating resources to manage social strategies and tools to help you manage your social platforms.
Seminar 2: Creating Valuable Content & SEO
Tuesday 12 June, 5:30pm - 7:30pm, Holiday Inn Darwin
Members: $130 Non-members: $150
Session two will focus on creating high quality content to keep your fans interested and help build your search engine rankings. Methods explored will be video marketing, photo marketing and email marketing. We will also touch on general SEO strategy such as keyword research, link-building and sustainability
Seminar 3: Advertising and Google Analytics
Monday 18 June, 5:30pm - 7:30pm, Holiday Inn Darwin
Members: $130 Non-members: $150
Session three will look into online data analysis with Google Analytics and online advertising with Social Media networks and Google Adwords. This will include conversion optimisation strategy, landing page testing and custom reporting in Google Analytics.
INTENSIVE HALF DAY PRACTICAL WORKSHOP
Thursday 28 June, 8:30am - 12:00pm
Members: $500 (members only)
This is a great opportunity to implement or improve your social media and general online marketing strategy, with guidance from an industry expert.
Prior to the workshop the current 'health' of your digtal strategy will be assessed and you will receive a report. Then during the workshop you will be guided towards remedying problems and implementing new ideas to maximise your online marketing strategy.
Why should you attend?
Your pressing questions will be answered
How can I use social media?
How does all this online stuff work?
How can I profit using online marketing?
You will get real-world tips
What tools to use...
How to measure success...
Where to start...
A complete digital marketing insight
Social media...
Online advertising...
SEO...
Content creation...
The chance to get one-on-one with an industry professional
All Seminars will be presented by Ciaran Mahoney, International Marketing Manager at the International College of Advanced Education.
He started his own Digital Marketing Agency in 2009, Zhoom and regularly contributes to a number of communities including writing about digital marketing for the Chamber.